MacLean Law

Problem: MacLean Law required a reliable digital partner to lead all aspects of web, maintenance, back office, social media, and content.

Solution: 8wire partnered with MacLean Law to modernize and scale its digital presence in an increasingly competitive and AI-influenced search landscape.

Working with a specialized SEO team (Amplitude Metamedia), we focused on building a high-performing website that could support both traditional SEO and emerging AI-driven discovery. This included a full overhaul of content strategy, with structured, authoritative legal content written to perform across search engines and large language models, leveraging visibility in both organic rankings and AI-generated answers. The result is a measurable improvement in search visibility, engagement, and client acquisition pathways.

Beyond content, 8wire digital leads all aspects of web development and ongoing maintenance. Key integrations include seamless online payment functionality, continuous security monitoring and performance optimization, and iterative UX enhancements to improve navigation and increase conversion rates.

We developed a cloud based client intake tool connected to a conflict of interest database to significantly streamline the client intake process, saving countless hours of staff time.

Our partnership has extended into full digital operations, including social media content creation, photography, IT support, multilingual content development, and translations to support a diverse client base. We provide strategic consultation, using analytics and user insights to guide continuous site improvements and campaign refinements. This long-term approach positions MacLean Law not just as a leading family law firm, but as a digitally progressive organization equipped to evolve alongside changing technologies, user expectations, and search behaviours.

They’re also a really lovely team of people to work with.