ProForm Insurance
STRATEGY
USER EXPERIENCE
DESIGN & DEVELOPMENT
LEARNING MANAGEMENT
SUPPORT & OPS
Rethinking the role and brand of an insurance broker.
Problem: ProForm had a dated site and needed to re-imagine itself as the business re-entered the market.
Solution: 8wire helped re-imagine ProForm’s role and service. Working with ProForm, we rebuilt a neglected business from scratch to create a modern, differentiated digital experience and brand with online educational courses for brokers.
In rethinking ProForm’s role, ‘Protect, Educate, and Advocate’ became the theme for this brokerage for brokers. ProForm provides underwriting and insurance products to protect brokers, with an added offering of risk management education.
We developed a unique brand and visual identity that definitely does not feel like your main street insurance broker. In addition to a new website, we implemented a learning platform for client risk management education. We developed an industry leading course structure recognized by the Insurance Council of BC, that delivers unique and engaging course material.
8wire provides ongoing support and ops as well as course creation for the learning management platform.
Work you may like.
Our goal is to deliver high impact projects with a practical, common sense approach, helping our clients get the digital they need with a team they can trust.